Techlion is a corporate branding initiative that combines technology and the symbol of a lion, known as "Panthera Leo". The lion's distinctive appearance and color scheme form the foundation of the branding strategy, with brown and yellow being the primary corporate colors for Techlion. The Lion Crown is shaped like an octagon, which is significant in Asia, as it symbolizes infinity and the renewal of sales. This Chinese FENGSHUI hexagram shape is expected to assist Techlion, an online tech store, in growing its business and boosting sales.